Tuesday, 04 August 2015
Published in Web Design

If you want to better understand the concept, try to think to the Brand as a person: an ordinary person, in every moment of his life, has a consistency (flesh, skin, bones…), a contextuality (matter, time and space), an appearance (color of the eyes, of the hair, of the skin… shape of the face, of the hands, height, weight etc.), an identifying name (from the First name until the generic "human"), a way to communicate (body language, sounds, gestures, words…) and a personality (shy, curious, arrogant, brave…).

«Each human is different from another because of its own identity».

Published in Creative


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