Brand identity is the aggregation of what a company does.
It is an organizations mission, personality, promise to the consumers and competitive advantages. It includes the thinking, feelings and expectations of the target market.
It identifies and distinguishes an organization from another. Unique brand identity means improved brand awareness, motivated employees, active buyers, and corporate style.
Brand identity leads to loyalty, brand preference, high credibility and financial returns.
- Logo Design
- Type Design
- Payoff Concept
- Literature Design
- Identity Manual
- Business Cards