So why is responsive web design the most important feature that you can add to your website? Here are 7 key reasons:
Mobile usage is on the rise
Currently, almost 65% of all websites traffic is from mobile devices and every year the mobile usage continues growing. More and more potential customers will visit your website from a mobile device. If their experience with it is poor, they'll likely have a lower option of your brand.
Shopping on mobile devices is steadily growing
Online shopping is easier than getting in the car and driving to the store and it is even easier if you can do it in your favorite chair, while watching TV. 80% of consumers regularly use their smartphones to shop online. And 70% of shoppers now use mobile phones while in stores during the holidays. If your products and services aren't easy to view from a phone, you're losing huge opportunities.
Social media increases mobile visitors
Over 66% of social media consumption now happens on mobile devices, so sharing links from social media sites like, Facebook, YouTube, Twitter, or Google Plus to your website will mean even more traffic and viewing of your website from mobile devices. So if you have a social marketing strategy and want to leverage social sharing of content, get responsive.
Responsive sites improve SEO ranking
Responsive development is Google's recommended approach for mobile web design. Per Google, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile friendly. Additionally, Google likes that responsive sites use single URLs vs. different URLs for seperate mobile versions of websites.
Furthermore, mobile phones now have a seperate Google search algorithm as well, so just because your site ranks high via a desktop search doesn't mean it will continue ranking good on smartphones.
Responsive design adapts to multiple devices
Want your web design to look great, no matter the device or screen size? Then responsive web design is the solution. But don't just think about today with smartphones and tablets. Think about tomorrow with smart watches, and Google Glass, and whatever new devices pops up for internet viewing. Responsive web design and development will work for them too.
Responsive sites provide a better user experience
There are many reasons to implement a responsive website, but they all connect back to the goal of providing a better user experience for your public. A responsive site means no more pinching and zooming, and no more side scrolling, to see an entire site that doesn't fit on a mobile screen.
A better bathroom experience
Finally, the most disturbing stat about the growth of mobile usage: the 75% of Europeans bring their phones to the bathroom! That's certainly incredible, but it is true. And if people are going to browse your site while in their restroom, you must obviously provide them with a positive experience.